Award-winning agency Connect PR has been appointed to handle public relations for the world’s largest independent lubricant manufacturer, FUCHS.

Wolverhampton-based Connect PR has been appointed by FUCHS Lubricants (UK) plc to promote the company’s wide range of products within automotive, commercial vehicle, industrial and agriculture markets.

Connect will also look to capitalise on FUCHS’ motorsport sponsorships with a full activation programme, both online and in print.

FUCHS, which has its UK headquarters in Stoke-on-Trent, has 11,000 product lines including TITAN engine oils, gear oils, hydraulic oils, FUCHS Silkolene Motorcycle lubricants, ECOCOOL metalworking fluids and specialist pharmaceutical products.

Connect managing director Hazel Crawford said: “2015 was an exceptional year for the agency and it’s brilliant to get the New Year off to a flying start by announcing this significant contract win.

“FUCHS is a huge player in the lubricants industry and we’re excited to be working with the experienced team to increase awareness of the brand in key strategic markets.

“We have strong experience within this industry, and we will use that with our long history in sports sponsorship, to maximise results for FUCHS.”

Sally Travis, marketing manager of FUCHS’ UK operation, said: “We’re delighted to be able to announce this new relationship with Connect PR.

“We have a lot going on this year as we continue to add to our comprehensive product portfolio. Connect will help us to get our key messages out to the people who matter.”

Connect PR’s other big-name clients include UK’s biggest housebuilder Persimmon Homes, Volkswagen, Yale, the Johnstone’s Paint Trophy, Selco Builders Warehouse and Autoglym.