Connect PR has been appointed to handle the consumer and trade PR for Autoglym.
The Wolverhampton-based agency will manage Autoglym’s media relations including gifting and product testing, as well as offering digital content and support.
The account will be led by Connect PR group account director Lee Southen.
Mark Docherty, Autoglym’s marketing executive for PR and events, said: “Autoglym is the leading car care brand in the UK and we see PR as a critical tool for promoting and protecting our brand as our profile grows. We love Connect’s energy and drive, and have always felt their ambition matches ours.”
Lee Southen added: “We are thrilled to have been selected as the PR partner for Autoglym. They are a highly regarded brand with an unrivalled product offering, which makes them a great client to have on board.”
Founded by joint-owners Hazel Crawford and Rob Hampton, Connect PR acquired Seal Communications for an undisclosed sum in 2015 as part of a long-term growth and investment programme. The agency employs 25 PR professionals and works for clients including the UK’s largest housebuilder Persimmon Homes as well as Volkswagen, MAN Truck & Bus Ltd and Fuchs Lubricants.