Midlands based agency 8848 has been appointed by Servicesure Autocentres to activate a sports sponsorship deal.
The Staffordshire-based full service agency was approached by Servicesure Autocentres, the UK’s fastest growing network of garages which was established by The Parts Alliance in 2004, to assist with delivering a sponsorship contract with world number three darts player, Peter Wright.
Wright will wear a Servicesure Autocentres logo on his shirt and become a brand ambassador, making personal appearances over the next year.
The 47-year-old Scot, a World Championship finalist in 2014, won his first major title – the UK Open - earlier this month and is currently in the top three positions of the Premier League.
David Bowen, Marketing Manager said: “Peter is one of the best and most popular darts players in the world and we are thrilled to be supporting him.
“We have worked with 8848 on previous projects and are thoroughly pleased to have appointed them to activate our sponsorship deal. We love 8848’s energy and drive, and have always felt their ambition matches ours.”
Hazel Crawford, managing director at 8848, added: “We have secured, activated and managed sponsorship deals for many big brands including, MAN Truck & Bus, Leyland Paints, Speedy Hire, and FUCHS. We also managed the sponsorship for the Johnstone’s Paint Trophy for 10 years which included the Wembley Finals press coverage, social media and video content.
“It is great to have Servicesure on board and we are looking forward to growing the brand’s presence through the sponsorship.
“At 8848, we pride ourselves on being a team of channel-hopping communications experts, delivering brand consistency that grows business and drives sales whether this is through traditional marketing, digital, PR, content, video or social media.”
8848’s other big-name clients include the UK’s biggest housebuilder Persimmon Homes, Volkswagen, ERA Locks, Selco Builders Warehouse, Higgs & Sons Solicitors and The Cube, Birmingham.