S H Pratt Group, one of Europe’s leading banana importers has appointed 8848 Communications to handle its marketing and digital projects, PR and social media.
The Staffordshire-based agency was appointed after impressing directors with its work with other key clients, combined with its whole-agency approach.
S H Pratt Group, based in Luton, is a growing and developing business and sees the agency’s role as enhancing its strategic vision and building brand recognition.
Since the agency’s appointment it has successfully provided event and advertising support, positioning the business as a proactive ripening partner supporting its customers through innovative POS and packaging solutions that increase customer engagement.
8848 have played a key role in successfully implementing a marketing strategy which has enabled S H Pratt Group to secure and strengthen relationships with the UK’s biggest retailers. The strategy is part of an effort which looks to integrate traditional and digital promotional methods to successfully boost recognition and awareness.
A spokesman for S H Pratt Group said: “Pratts Bananas has seen a period of rapid growth and as we have grown and developed we have created additional companies within the S H Pratt Group family, including our logistics arm Kinship Logistics.
“It was through Kinship that we first became aware of 8848 and decided their approach was a close fit with our ambition and drive for new business. We see modern and creative communications as an essential part of our development and look forward to maximising the whole agency service 8848 offers.”
Hazel Crawford, 8848 managing director, said: “The S H Pratt Group is an exciting win for the agency and comes at a time when our portfolio of clients is expanding.
“S H Pratt Group is a dynamic business, delivering great products to some of the UK’s leading supermarkets. We’re delighted to be working in partnership with them.”
8848 is a team of channel-hopping communications experts, delivering brand consistency that grows business and drives sales whether this is through traditional marketing, digital, PR, content, video or social media
The agency’s other big-name clients include the UK’s largest housebuilder Persimmon Homes, Volkswagen Commercial Vehicles, MAN Truck & Bus UK, Selco Builders Warehouse, Higgs & Sons Solicitors and The Cube, Birmingham.