Will Paddington really be the bear who saved Christmas? - 8848

Will Paddington really be the bear who saved Christmas?

Canva Paddington

It’s that time of the year where a selection of British companies battle it out for the most-talked about Christmas advert.

This year, M&S has eagerly revealed their seasonal promotional campaign before the likes of Sainsburys, and John Lewis who speculatively released a teaser entitled ‘Under The Bed’.

The Marks and Spencers ad features a national treasure in the form of a marmalade-loving bear who coincidentally (or not) has a new film out this week.

Paddington 2 premiered just days ago and has already been a hit with critics and the public alike, which is great news for M&S who have portrayed Paddington as ‘the bear who saved Christmas’.

The decision to lead a co-marketing campaign this winter will provide the furry hero with plenty of attention and box office hits, and M&S the positive connotations and family feeling that comes with this nationally adored bear.

A clever strategy by M&S but will Paddington be overshadowed when the Christmas ad rivals reveal their creations?

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