At 8848 we also see a high demand for video content across our client portfolio. And as 2017 draws to an end, video is already proving to be a key investment for your business in 2018.
2017 has witnessed a continued popularity for video content with the likes of Instagram, Facebook, Snapchat, Twitter and LinkedIn all turning their focus to the power of video.
With the success of Snapchat stories, it’s no wonder that Instagram and Facebook incorporated the stories feature into their feeds. And now it appears YouTube is hopping onto the bandwagon too.
YouTube is developing a new video feature that allows creators to post 30-second videos called Reels. The feature, which is noticeably similar to Snapchat and Instagram Stories, was previously absent from YouTube.
Unlike Snapchat and Instagram, Reels won’t expire after 24 hours, however like other channels, users will be able to decorate films with filters, text and stickers.
It will transform the platform with the aim to make it more of a social tool, keeping your channel’s subscribers engaged in your content.
In a blog post last week, Senior product manager Roy Livne that YouTube will begin beta-testing Reels. Describing the upcoming feature, he said: “Reels are YouTube’s spin on the popular Stories format, but designed specifically for YouTube creators. We learned that you want the flexibility to create multiple Reels and have them not expire, so we’ll give you those options.
“We’ll be experimenting with a beta version of Reels to learn and improve the product before expanding to more creators.”
The use of video allows companies to be more engaging with online content, increasing interaction and showcasing creativity. So, watch this space, and make sure your brand is ready for this as a marketing tool.
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