Agency success continues with international win - 8848

Agency success continues with international win

One of the UK’s leading heating, ventilation and air conditioning manufacturers has appointed 8848 Communications to handle all of its UK and international marketing and PR.

The Carver Group, a private, family-owned company, was originally established as a whip manufacturer in the 1770s. Since then the company has evolved to become an international leader in HVAC products. The Group has offices in Walsall and Nuneaton, Germany, France, the Netherlands, and Canada.

The Group’s brands include Biddle, Thermoscreens, Carver Clamps, Widney Leisure and Applied Comfort.

Carole Keane, Carver Group’s Director of Group Marketing, said: “This is a very exciting time for The Carver Group, as we look to grow the business internationally and further establish our brands as market leaders in their fields.

“8848 has been appointed to help develop our brand, marketing and PR. Their creative approach, ideas and drive were exactly what we were looking for and we feel their ambition matches our own.

“I am confident that together we will be able to effectively position our brands across all our international markets and increase brand awareness in each of our key territories.”

Jo Roden, Account Director at 8848 Communications, said: “In 2017 we increased our client portfolio by 40 per cent. Looking forward to 2018, our dedicated team are excited to support our clients in terms of strategy, marketing, digital, PR, content, video and social media.

“The Carver Group is an important addition to our client portfolio, offering a global platform for our work.  We are thrilled to be given the opportunity to partner the business and provide strategic support to help develop and establish the brands within their key international markets.”

The Carver Group has ambitious plans to double in size over the next five years through a combination of organic growth and carefully selected acquisitions.