Triton Tools, an innovative manufacturer of precision power tools, has appointed 8848 Communications to handle its consumer and trade PR.
The Staffordshire-based full-service agency will manage Triton Tools’ media relations to promote the brand and its products, as well as activating its high-profile sponsorship of five times world darts champion Raymond van Barneveld.
With its headquarters in Yeovil, Triton was founded in 1976 and has gained a reputation for producing tools that can be relied upon to provide the best quality finish and highest levels of accuracy for people working in the trade and woodworkers.
Claire Sweet, Global Brand Manager, said: “This is an exciting time as we look to introduce Triton Tools to a wider audience, and in particular, those working in the trade who use power tools.
“The vision, understanding and creative approach shown by the team at 8848 was exactly what we were looking for, and I am confident that together we will improve brand awareness amongst our key target audiences.”
Hazel Crawford, managing director at 8848 Communications, said: “2017 was a pivotal year for the agency. We have grown the business with consistent client wins and cemented our offering to existing and new clients in marketing, digital, PR, content creation, video and social media.
“Triton Tools is a superb addition to our client portfolio, and we are looking forward to helping such an exciting, innovative brand position themselves at the forefront of the power tools market through a targeted approach of proactive and creative PR.”