Leading dry lining material manufacturer fermacell has appointed Staffordshire-based full service agency 8848 Communications to develop and deliver its 2018 marketing programme.
fermacell has been producing quality dry lining building materials for more than 40 years. The company’s Gypsum Fibreboard offers a high performing multi-purpose building board that when installed combines the properties of solid blockwork with the speed and flexibility of conventional drywall techniques – letting designers use radical solutions in internal space planning.
Many construction industry professions understand and value fermacell as the ‘ultimate building board’.
Joanne Banks, sales and marketing executive at fermacell, explained: “We needed to work with an agency to help ensure we have clear messaging to drive the key product benefits of fermacell Gypsum Fibreboard and create awareness of its flexibility as a building solution.
“The vision, understanding and creative approach shown by the team at 8848 was exactly what we were looking for, and I am confident that together we will improve brand awareness and ultimately product sales.”
Amanda Stagg, marketing director at 8848 Communications, said: “We are excited to be growing our business with a consistent number of client wins. fermacell is a superb addition to our client portfolio.
“We are looking forward to developing new marketing campaigns which help drive awareness of the values and benefits of such an innovative product that offers a diverse solution to architects and specifiers alike.”
The campaign kicked off in late January with a highly targeted direct mail campaign to architects, specifiers and building wholesalers.