We all know the power of social media in this modern day. It is one of the quickest and easiest methods to create a following, get your voice heard, and form a brand identity.
But does your content make a lasting impression? On average a tweet lasts approximately 18 minutes, a Facebook status 5 hours and an Instagram and LinkedIn post between 21 and 24 hours. Their short lifespan means that your content needs to make an impact to maximise engagement and impressions, and ultimately reach as many eyeballs as possible in its time.
The world of social media moves quickly, for brands attempting to reach new and existing customers across sites timing counts. Analysis shows when your audience are most likely to engage with your content, thus increasing engagement and impact.
So deliver a message, be topical and engage with your followers. Think creative, with a dusting of wittiness, but remain inkeeping with your brand’s tone of voice. Keep accounts fresh to retain an active online audience.
Let there be no doubt, video content is huge. A staggering 500 million people watch Facebook videos every day, with video providing higher engagement rates compared to other standard text posts.
Blogs last the longest in the sea of social media content. Like online media coverage and video, blogs can be shared and reposted on fellow social media channels. They also provide the perfect chance to create a talking point – as well as an opportunity to drive traffic to your website.
Seamlessly combining your brand identity and voice into creative content maximises impact – so, reach new audiences, be on-the-pulse and be original.
Need help creating a lasting impact with your creative content, our team of channel-hopping communications specialists are on hand to deliver brand consistency that grows business, drives sales and generates smiles.
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Sources: Bit.ly, Piqora, Wisemetrics