FUCHS Silkolene has announced a new partnership with an ambitious road cycling team headed up by ex-Tour de Feminin competitor Cherie Pridham.
The leading lubricant manufacturer will be a key partner of the Vitus Pro Cycling Team throughout 2018.
The deal represents an increased involvement for FUCHS Silkolene, having supported the team with its premium cycle products throughout last year.
Vitus Pro Cycling is owned by eight-times Tour de Feminin competitor, Cherie Pridham.
She said: “We are delighted to have received this additional support from FUCHS Silkolene as a key partner for the season ahead.
“The mechanics really enjoyed using the products last year including the chain oils and the cleaning fluids. They said they were outstanding. Every second matters in our sport, so we would only use the very best.
“This takes the relationship between FUCHS Silkolene and the team to the next level and we look forward to working together.”
The Vitus Pro Cycling Team is a 12-man squad with an average age of 22. The team includes Latvian giant Deins Kaņepējs, who finished the 2017 season with a victory in the Tour of Quanzhou Bay.
Cherie said the British race programme was key to the team’s ambitions this season, including the Spring Cup, Elite Series, Tour Series, Tour of Yorkshire and Tour of Britain.
Joost van Genderen, Head of Silkolene, said: “We are delighted to have increased our involvement with The Vitus Pro Cycling Team.
“We have recently expanded and improved our cycle offering, so this partnership will help us to spread the word amongst keen road cyclists.
“Good luck to the team this campaign. We will be following with great interest.”
The FUCHS Silkolene bicycle portfolio includes Wet, Dry and Everyday chain lubes as well as suspension fork oils, cleaners and greases.
Visit www.silkolene.com for more information.