It’s often difficult to put a value on social media but it forms an integral part of the modern day world.
Instagram has become increasingly popular with individuals and businesses alike, as a platform for sharing creative and influential images.
The average engagement rate on Instagram is significantly higher than on Twitter, particularly for accounts with a smaller following.
A picture paints a thousand words but what is the true value of an image posted to your Instagram account?
Influencer Marketing Hub has put together a calculator which allows you to see how much an average Instagram post on your profile is worth.
This is a great tool which provides an insight into the value of an image shared on the social platform: