Fitspo Culture Hit Or Sweaty Miss?

If you’re slogging your guts out in the January gym rush, share a thought for those dog-tired social media specialists working at the UK’s top gyms. They’re exercising their poor fingers to the bone in the battle to gain top engagement figures.

We understand that you’re all probably far too sweaty to look for yourselves, so we’ve edited the last 12 uploads on Insta from each top brand.

Seeing a pattern? Don’t worry, it’s not the lack of food or oxygen, there are lots of similar images and posts.

In our opinion, the Insta heavyweights in the exercise world are Pure Gym and JD for their style, vibrancy and originality.

We’re now off to lift hay bales and pull farm tyres in the agency gym.