Don’t Bury Your Head In The Crisis Sand

If you’re a glass half full sort of person, we salute you. Life is definitely rosier when you can see the bright side.  However, when the proverbial does hit the fan, are you ready to fight the good fight against crisis management?

Crises happen to every business at some point – and that’s if the company stays the distance. According to The Daily Telegraph, 660,000 new start-ups register in the UK every year. Twenty per cent won’t make it past their first year, and a staggering 60 per cent won’t go beyond their first three years.

So, if you do make it, the chances are something bad will happen at one point. Hopefully not too bad but life is definitely not a bed of roses.  If you do find yourself in a sticky situation, you’ll need an experienced pair of hands to guide you through.

The staggering growth in social media has certainly opened the door to lots of issues for companies. Remember the gym brand which celebrated Black History Month by launching a new workout saying ‘slavery was hard and so is this’? Or what about the famous crisp company that implemented a social media campaign where customers submitted selfies for an opportunity to win tickets to a major sporting event. Some lovely folk uploaded pictures of dictators, serial killers, and criminals, creating a PR nightmare for the company.

When you can’t see the wood for the trees, remember the following tips:

  1. Take responsibility – don’t hide under your desk they’ll find you
  2. Stay calm and establish the facts
  3. Avoid knee jerk reactions
  4. Show humility and be human – say sorry and mean it

Looking for Crisis Management Support?

8848 provides crisis management support to companies across the UK. To help you bounce back stronger and better than ever make sure you have our number.