The growth of podcasts in the last decade has been phenomenal.
In 2013, there were an estimated 12 million podcast listeners in the UK. By 2022, that number had grown to 21.2 million. This represents an increase of over 85% in just nine years.
Did you know that the average podcast listener in the UK listens to 10 hours of podcasts per week?
So, what are the most listened-to business podcasts in the UK? According to Apple, here are the top five at the moment:
The Diary Of A CEO with Steven Bartlett
Hosted by entrepreneur and investor Steven Bartlett, this podcast features interviews with successful business leaders from a variety of industries. Bartlett’s candid and insightful conversations have made this podcast a must-listen for anyone interested in business.
The Game w/ Alex Hormozi
Hosted by venture capitalist Alex Hormozi, this podcast explores the mindset and strategies of successful entrepreneurs. Hormozi’s guests share their stories of overcoming challenges and achieving success, offering valuable insights for aspiring entrepreneurs.
Behind the Money
Hosted by the Financial Times, this podcast provides an in-depth analysis of the latest business news and trends. The show’s guests are experts from the world of finance, economics, and business, who offer their insights on the key issues shaping the global economy.
A Bit of Optimism
Hosted by author and motivational speaker Simon Sinek, this podcast offers a positive and inspiring perspective on business and life. Sinek’s guests share their stories of overcoming adversity and achieving success, providing listeners with a much-needed dose of optimism.
Big Fish with Spencer Matthews
Hosted by entrepreneur and reality TV star Spencer Matthews, this podcast features interviews with successful people from a variety of industries. Matthews’ guests share their stories of success and failure, offering listeners valuable insights into what it takes to achieve great things.
The growth of podcasting is expected to continue in the years to come. With the UK podcast market projected to reach £1.2 billion by 2026, perhaps it time you added podcasts to your comms plan for 2024?
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