Crafting unforgettable brand experiences

Crafting unforgettable brand experiences

8848’s sports PR team is well-seasoned in crafting unforgettable brand experiences.

Last week the team was in Cheltenham with our client Selco Builders Warehouse bringing its sponsorship with the PDC to life. Twice former World Champion Gary Anderson joined us on this latest fan and customer engagement initiative.

8848 has two decades of experience working with some of sports’ biggest and most exciting names. From press events and fan engagement programmes to social media campaigns and community initiatives, our team are experts in turning every occasion into an unforgettable experience for all.

What makes a successful sports sponsorship?

A successful sports sponsorship is one that delivers value to both the brand and the sponsored sport.

For the brand, this means achieving its sponsorship objectives, such as increasing brand awareness, generating leads, or driving sales. For the sponsored entity, this means receiving financial support, exposure, and other benefits that help them achieve their goals.

There are a number of factors that contribute to a successful sports sponsorship, including:


The brand and the sponsored entity should be well-aligned in terms of their values, target audience, and overall image. This will help to create a more authentic and meaningful connection between the two


The brand should develop and implement a comprehensive activation plan to bring the sponsorship to life and maximise its impact. This could include activities such as co-branded marketing campaigns, social media promotions, and on-site events. The 8848 team has a specialist sponsorship activation team which can create, execute and measure campaigns.


The brand should track and measure the results of the sponsorship to ensure that it is achieving its objectives. This data can be used to improve future sponsorships and make better decisions about how to allocate marketing resources.

8848’s sponsorship experience

In the last 20 years, 8848 has brokered and activated sponsorships for brands including Volkswagen Commercial Vehicles, WD-40, Selco and Persimmon Homes.

To find out how we can support your brand, contact James Garrison –

8848 Agency

8848 Agency is a successful full-service agency. We provide marketing communications support to a wide range of blue-chip and successful businesses. Established in 1999, we provide a wide range of marketing support.

Today, 8848 has a team of experts in a variety of marketing disciplines including:

  • Branding
  • Content marketing
  • Digital marketing
  • Sponsorship management
  • Email marketing
  • Public relations
  • Search engine optimisation (SEO)
  • Social media marketing
  • Web design and development
  • Dedicated B2B contact centre