Managing your online reputation

Managing your online reputation

Managing your online reputation has never been more critical. Review platforms like Trustpilot and Google Reviews have given the general public a much easier way to influence companies’ reputations than ever before.


Trustpilot was founded in 2007 and has since grown to become one of the most popular customer review platforms in the world. The company now has over 100 million reviews on its platform and is now available in over 150 countries.

Google Reviews

Google Reviews was also launched in 2007 as a way for users to share their experiences with local businesses. At the time, Google Maps was already a popular tool for finding directions and businesses, but Google wanted to make it easier for users to find out what other people were saying about those businesses before they visited.

Google Reviews are an important part of the Google Maps ecosystem, and they help users find the best businesses in their area. Google Reviews are also a valuable tool for businesses, as they help businesses to improve their visibility and reputation online.

How can 8848 support your review strategy?

Data automation

As a customer data specialist, 8848 can first support businesses by automating the invitation process. Sending email invitations to customers is good marketing housekeeping. After a customer has made a purchase or used your service, we can send them an email invitation to leave a review on Trustpilot. Automating this process has proved hugely successful for clients in gathering positive reviews with minimal effort.

Digital support

Including a link to your Trustpilot profile in your marketing email campaigns is another way to build your reputation. As too is adding a Trustpilot link to your website so that customers can easily find your Trustpilot profile and leave a review. You can add a Trustpilot link to your website’s homepage, footer, or product pages.

Response management

Finally, 8848’s content management team can handle response management on behalf of your business to ensure prompt replies and escalation of issues.

The growth of review platforms

The growth of Trustpilot and Google Reviews is driven by a number of factors.

The rise of e-commerce

E-commerce is growing rapidly, and more and more people are shopping online. Trustpilot and Google Reviews are valuable tools for online shoppers, as they allow them to read reviews of products and services before they make a purchase.

The importance of customer reviews

Customer reviews are becoming increasingly important for businesses. Customers trust reviews from other customers more than they trust traditional advertising. Trustpilot and Google Reviews make it easy for businesses to collect and display customer reviews, which can help them attract new customers and build trust with their existing customers.

Tips for businesses on how to use Trustpilot and Google Reviews effectively

Encourage your customers to leave reviews

The more reviews you have, the more credible your business will appear to potential customers. You can encourage your customers to leave reviews by sending them email reminders.

Respond to all reviews, both positive and negative

It is important to respond to all reviews, even the negative ones. Responding to negative reviews shows that you care about your customers’ feedback and that you are committed to improving your business.

8848 Agency

8848 Agency is a successful full-service agency. We provide marketing communications support to a wide range of blue-chip and successful businesses. Established in 1999, we provide a wide range of marketing support.

Today, 8848 has a team of experts in a variety of marketing disciplines including:

  • Branding
  • Content marketing
  • Digital marketing
  • Email marketing
  • Public relations
  • Search engine optimisation (SEO)
  • Social media marketing
  • Web design and development
  • Dedicated B2B contact centre

About the author of this blog

Charlotte Bennett is a director at 8848. In her third decade of marketing, she is a strategic thinker who helps businesses make better communications decisions to support their growth.  She has worked with some of the world’s biggest brands. In addition, she has also helped develop amazing businesses that will be the names to watch in the future. She is one of the Midlands’ leading contact centre and data management specialists.