Last week saw our delicious new branding work was on display for Becketts Foods.
Becketts was one of 300 suppliers who exhibited at Booker’s Catering Trade Show held at Silverstone Racing Circuit in Towcester.
8848’s creative team designed Becketts’ stand, literature and merchandise for the show.
Why is brand important?
Your brand is your secret weapon. It’s what sets you apart from the competition, makes you unforgettable, and attracts loyal customers. It’s the foundation of your marketing and advertising, and it’s what inspires your employees to do their best work.
Think of your brand as your organisation’s DNA. It’s what makes you unique and authentic. It is the sum total of your values, your mission, and your personality. It’s the way you communicate with the world.
A strong brand is worth its weight in gold. It can help you command higher prices, attract new customers, and expand into new markets. It can also help you weather tough times and emerge even stronger.
Investing in your brand is one of the smartest things you can do for your business. It’s an investment that will pay dividends for years to come.
It’s not just about how you look
Of course, it’s not just how you look that makes a company successful. A strong brand identity is essential. Your brand should have a clear and distinct brand identity that sets you apart from the competition. Your brand identity should be reflected in everything you do, from your products and services to your marketing and advertising.
Other factors at play include:
Consistent customer experience
You need to deliver a consistently positive customer experience across all channels. You need to make it easy for customers to do business with you, and go the extra mile to resolve any problems that may arise.
Commitment to innovation
You must always be innovating and looking for new ways to improve your products and services. Strong corporate culture: These brands have strong corporate cultures that are built on shared values and beliefs. This helps to create a sense of community and pride among employees, which ultimately translates into a better customer experience.
Need a brand new look and some solid marketing advice?
8848 has 20 years’ experience transforming brands and giving companies the tools to stand out in crowded market places.
As your business evolves, so too should your visual identity. 8848 specialises in delving into the inner-workings of a company, producing development concepts, exploring designs and ultimately settling on winning solutions.
For further information or to arrange a meeting contact Charlotte Bennett – charlotte.bennett@8848agency.com.
About the author
Charlotte Bennett is 8848 Agency’s Client Services Director. In her third decade of marketing, she’s a strategic thinker who helps businesses make better communications decisions to support their growth.
She has worked with some of the world’s biggest brands but also helped develop amazing businesses who will be the names to watch in the future.
8848 Agency
8848 Agency is a successful full-service agency providing marketing communications support to a wide range of blue chip and successful businesses. It was established in 1999 and provides marketing, contact centre, digital, content, social media, video and PR to a growing list of brands.
Today, 8848 has a team of experts in a variety of marketing disciplines including:
- Branding
- Content marketing
- Digital marketing
- Email marketing
- Public relations
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
- Dedicated B2B contact centre