Some say that trade media is harder than consumer PR – but we believe there’s no better way to influence your industry than through trade media.
For CSG, trade media allows the company to shout about its sustainability credentials and the ground-breaking work it is undertaking in recycling and waste management.
In the last year CSG turned over £100 million for the first time in its 89-year history. The company continues to lead the industry in innovative solutions and is highly ambitious for the future.
In the last few months our coverage has included a five page feature in AWE Magazine and two further articles in This is Money and The Energyst.
So how can trade press support the growth of your business?
Trade press is a type of media that is specifically written for people in a particular industry or trade. Trade press publications can be magazines, journals, newspapers, or even websites.
There are many benefits to using trade press to promote your business.
Reach your target audience
Trade press publications have a very specific readership. This means that you can be sure that your message will be seen by the people who are most likely to be interested in what you have to offer.
Build brand awareness
Getting coverage in trade publications is a great way to raise awareness of your brand and products or services. When people see your name in the trade press, they are more likely to think of you when they need something in your industry.
Establish yourself as an expert
Trade press publications are often looking for experts in their field to write articles and give interviews. If you can get coverage in trade publications, it shows that you are a thought leader in your industry and that people can trust you for accurate information.
Generate leads and sales
When people see your ad in a trade publication or read an article about your company, they may be interested in learning more about what you have to offer. This can lead to new leads and sales for your business.
Trade press specialists
At 8848 we’re trade press specialists. Our strategy is to:
Identify your target audience
Who are you trying to reach with your message? Once we know who your target audience is, we can start to research trade publications that they read.
Create newsworthy content
Trade press publications are looking for stories that are relevant and interesting to their readers. When we are pitching a story to a trade publication, we make sure that it is newsworthy and that it will provide value to their readers.
Build relationships with trade press journalists
In our business, it’s all about contact. We get to know the journalists who cover your industry and build relationships with them. This will make it more likely that they will be interested in writing about your company and products or services.
If you would like support with trade PR, just give me a call or email sean@8848agency.com.
About the author
Sean Wozencroft is 8848’s Head of PR and Content. Prior to moving into PR, Sean was a journalist. At 8848 he creates memorable PR and social media content for a wide range of clients, gaining national headlines and stand-out commentary.
8848 Agency
8848 Agency is a successful full-service agency providing marketing communications support to a wide range of blue chip and successful businesses. It was established in 1999 and provides marketing, contact centre, digital, content, social media, video and PR to a growing list of brands.
Today, 8848 has a team of experts in a variety of marketing disciplines including:
- Branding
- Content marketing
- Digital marketing
- Email marketing
- Public relations
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
- Dedicated B2B contact centre