A recruitment campaign created for West Mercia Police aims to dispel the myths around the roles within the police and encourage more applications.
Joining the police force is a big decision to make. While the many benefits speak for themselves, it’s only natural that potential recruits may be apprehensive that they don’t fit the role.
West Mercia Police approached 8848 to create a new design concept to appeal to a varied audience to promote the benefits of working for West Mercia Police. They wanted to promote the hugely positive difference the service makes to the people of Herefordshire, Shropshire and Worcestershire.
What makes a great recruitment campaign?
A great recruitment campaign attracts, engages, and converts top talent to meet your company’s hiring needs. It encompasses a comprehensive approach that aligns with your overall corporate identity and talent acquisition strategy.
Thorough Understanding of Your Target Audience
Identifying your ideal candidates, their demographics, motivations, and online behaviour is key. Make sure you tailor your messaging to meet their skills, experience, and aspirations.
Company values and culture
Your campaign should showcase your company culture, values, and unique employee value proposition. Make sure you highlight the benefits of working for your company including professional development opportunities, work-life balance initiatives, and a positive work environment.
Multi-Channel Approach
Utilising a variety of channels to reach your target audience is obvious. So too is engaging and creative content. A multi-channel approach including videos, infographics, blog posts, and social media graphics will help your story travel much further.
So how did we do for West Mercia Police?
We created a campaign that aims to dispel the myths around roles within the police. Our campaign highlighted that even though you’ll be joining a UK community of more than 140,000 people, you will have the right and freedom to be yourself.
The campaign’s focus was on increasing applications for police officers in all routes of entry, from direct entry to detectives, PCSOs and staff support roles.
Our final work encompassed a creative strategy which expanded to a multi-platform advertising campaign, organic social media and print.
8848 Agency
8848 has a team of experts in a variety of communications disciplines including:
- Public relations
- Branding
- Event management
- Content marketing
- Digital marketing
- Email marketing
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
Why work with 8848?
So, what can 8848 offer you? We have 20 years of marketing communications experience and have worked with some of the largest brands in the world. We’ve also helped to guide emerging brands as they grow and expand.
We are a multi-award-winning creative design, public relations and communications agency specialising in creating captivating original content of every kind that’s seen and heard on every channel imaginable.