Trade shows are back

Trade shows are back

Trade shows are back! Post-covid the business world is waking up to the benefits of going direct to their target audiences once again.

The global trade show industry is expected to reach a value of $18.5 billion by 2023. This growth was in evidence at the Agritechnica trade show attended by the 8848 team. Stretching over 20 halls, organisers suggest some 500,000 people attended the week-long show.

8848 was there to support Goodyear Farm Tires with PR and social media content. The company unveiled a new product and displayed its exclusive Low Sidewall range at the German agricultural show.

Lindsay Hart, Sales Director for Goodyear Farm Tires Europe, said: “Agritechnica is always a real highlight in our calendar and one that generates a lot of excitement amongst our teams across the world.

“Missing out on the event in 2021 due to the pandemic was incredibly disappointing but it’s great to return to Hanover.”

Increasing popularity of trade shows

Several factors are contributing to the increased popularity of trade shows.

Face-to-face interaction

In today’s digital world, it is more important than ever for businesses to connect with potential customers on a personal level. Trade shows provide a valuable opportunity to do this.

The growing popularity of experiential marketing

Trade shows are a great platform for businesses to create engaging and memorable experiences for potential customers. This can help to build brand awareness and generate leads.

The increasing use of technology at trade shows

Technology is being used in a variety of ways to enhance the trade show experience, such as virtual reality and augmented reality. This is making trade shows more interactive and immersive for attendees.

8848 has a team of specialists available to support your event schedule in 2024. For more information email

The 8848 team

8848 has a team of experts in a variety of communications disciplines including:

  • PR
  • Branding
  • Event management
  • Content marketing
  • Digital marketing
  • Email marketing
  • Search engine optimisation (SEO)
  • Social media marketing
  • Web design and development

Why work with 8848?

So, what can 8848 offer you? Aside from a wicked sense of humour, we can bring:

Expertise: we have a team of experts in a variety of marketing disciplines, which means you can be confident that you’re getting the best possible advice and services.

Convenience: we can handle all of your marketing needs under one roof, which can save you time and hassle.

Integration: we can help you to integrate your marketing campaigns across all channels, which can lead to better results.

Scalability: as your business grows, we can scale its services to meet your needs.