We all love a hack – here are three quick hacks to superpower your marketing in 2024.
Google Ads Transparency Centre
Want to see what ads your competitors are placing on Google?
Say hello to the Google Ads Transparency Centre. The centre is a publicly accessible online resource designed to provide information on advertisements displayed through Google platforms.
Key features
Users can search for specific advertisers to see the ads they are currently running or have run in the last 30 days across various Google properties like Search, YouTube, Display Network, and Gmail.
The platform indicates whether the advertiser is verified by Google, lending credibility to the ad’s source. You can also see the different formats the advertiser is using, such as video ads, image ads, or text-based ads.
The Transparency Centre displays the dates the ad ran and the specific regions it was targeted towards. Notably, it also includes an archive of political advertisements run in the past seven years, promoting transparency in political campaigning.
Want to play – here’s the link.
Site search in just a few clicks
Imagine you’ve updated your product spec and need to find and update every mention of it across your entire website. Fear not, here’s the quick-fire way to find every mention so that you can easily amend it.
First, you need to be using Google search. Then in the search bar put the following:
Site: website address “what you’re trying to search for”
For example, say we wanted every mention of “data” on the 8848 website we would put the following:
Site: www.8848agency.com “data”
The Wayback Machine
The Wayback Machine, created by the Internet Archive, is a digital archive of the World Wide Web. Imagine it as a giant virtual library where you can access past versions of websites.
Here’s how you can use it
Firstly, access the Wayback Machine website here.
Then, simply enter the URL of the website you’re interested in exploring.
You’ll be presented with a calendar view indicating dates when snapshots of the website were captured.
Click on a specific date with a highlighted dot. This displays the website as it appeared on that particular date.
You can use the arrows next to the date to browse through captured versions chronologically.
The Wayback Machine also allows you to search for specific archived pages using keywords, and browse archived versions of other internet resources like software and news articles.
Ready to Launch Your Brand into 2024?
In today’s dynamic landscape, a unified voice across multiple channels is the recipe for marketing success. That’s where 8848 comes in. Our team crafts multi-channel campaigns that engage audiences on their preferred platforms, from social media to email, traditional marketing, PR, and beyond.
Unlock the power of multi-channel marketing
Wider reach
Tap into diverse audiences across different channels, ensuring your message doesn’t get lost in the noise.
Repetition for recall
Reinforce your brand identity and solidify customer loyalty through consistent, multi-channel communication.
Increased engagement
Each channel presents a unique opportunity to connect and build meaningful relationships with potential customers.
Why Choose 8848?
Proven expertise
We boast a rich history of working with both established giants and ambitious newcomers, guiding them all towards marketing mastery.
Award-winning creativity
Our team creates captivating content that grabs attention across every channel imaginable.
Comprehensive solutions
We go beyond just design, offering a full spectrum of creative, PR, and communication services for a truly integrated approach.
Ready to take your brand to the next level? Contact 8848 today.