A leading building supplies, equipment and tool provider has secured a scorching sporting sponsorship treble for 2014.

Selco Builders Warehouse has agreed an extension to their deal to be the title sponsors of the Birmingham Brummies Speedway team for 2014. The company will also continue as main sponsors of the London Broncos Rugby League team and is also backing the popular football Predictor competition on talkSPORT which offers people the chance to win £1 million each week.

Chris Cunliffe, chief executive officer of Selco Builders Warehouse, said: “We have an extremely strong sports sponsorship portfolio and we are very proud of it.

“Rugby League and Speedway are great sports that the whole family can enjoy at good value for money. Having worked with both the Broncos and Brummies over the last two years, we are delighted to be extending our agreement with both clubs for 2014.

“On top of that, the £1 million Selco Predictor with talkSPORT enables us to enjoy excellent brand exposure in a sector which is hugely popular with our target audience.”

Helen Cooper, marketing director of Selco Builders Warehouse, added “Sports sponsorship is an important part of our customer communications, reminding and reinforcing the Selco brand to our customers”.

Birmingham Brummies will be hoping to emulate last season’s remarkable success story which saw them finish top of the Elite League table at the end of the regular season and reach the Grand Final.

It’s a bright new era for the London Broncos with a new-look squad preparing for the Super League campaign and ready to grace a new home after the club’s move from the Twickenham Stoop to The Hive in Barnet.

Selco Builders Warehouse is a leading building supplies warehouse a network of 34 branches across England and Wales.

Selco supply a massive range of building materials including doors, windows, insulation, roofing, heating, plumbing supplies, building materials, lighting, electrical products, kitchens, bathrooms and timber.

Branches also offer an in-branch café, trade counter services, direct-to-site delivery options and van size parking spaces, all designed to make it easier for tradespeople to get onto the job as soon as possible.

For more information on Selco or to find details of local branches log on to