Social media fanfare as Peterborough triumphs thanks to Connect PR - 8848

Social media fanfare as Peterborough triumphs thanks to Connect PR

The magnificent Wembley Stadium played host to the ninth Johnstone’s Paint Trophy final and our dedicated sports sponsorship activation team offered support every step of the way.

How you activate your sports sponsorship is just as important as agreeing to become a sponsor in the first place.

A crowd approaching 40,000 and a national television audience watched as Peterborough United hoisted aloft the trophy with a 3-1 victory over Chesterfield.

Pre-final, our team took to the road on a trophy tour, visiting the good fans of Peterborough and Chesterfield, taking in club shops, shopping centres, community groups, shops and businesses.

Press coverage totalled over £250,000 in the 24 hours around the final, including a brilliant afternoon out at TalkSport and a stint on the Soccer AM sofa. The ConnectOnCamera team captured all the excitement of the big day in our exclusive video.

As well as the exciting campaigns around the final, our Johnstone’s Paint Pot Challenge continues to be a major success with clubs and fans alike. More than 70,000 people have now viewed the unique test of accuracy on the Johnstone’s Paint Trophy YouTube channel.

Social media continues to play a huge role in our campaign, with engagement levels peaking at 170,000 Twitter views during the trophy tours and double this during the final weekend.

To find out how we can activate your sports sponsorship, be it local or national, call Hazel on 01902 714957 or email