The Super Bowl is one of the most televised events on the planet with businesses forking out millions of dollars just to get a few seconds of play time during the commercials.
It is estimated a brand can pay up $5 million for an ad slot just for the hope that they are recognised around the globe and awareness of their brand goes through the roof.
But social media is a whole new platform and even the most innocuous images or videos can grab as much attention online and become a viral hit.
So here are Connect PR’s best social media moments during Super Bowl 50.
Looks like vegan hotdogs didn’t go down well at the Super Bowl.
— Eric Mittenthal (@MeatVP) February 8, 2016
Save water drink beer….ok maybe not.
— Sports Fail Pics (@SportsFailPics) February 8, 2016
Beyoncé almost made it into Super Bowl folklore with a near fall but the queen of cool styled it out.
— JESSI CRUICKSHANK (@JESSI) February 8, 2016
No sign of Sabotage here
the Beastie boys have not aged pic.twitter.com/IlrjpLamYy
— Caro (@socarolinesays) February 8, 2016
Coldplay’s Chris Martin was mocked as an outcast. Social media demanded the return of Super Bowl favourite #LeftShark
— The Independent (@Independent) February 8, 2016
The Denver Bronco’s win was marked in colour at the top of the Empire State Building in New York City.
— Empire State Bldg (@EmpireStateBldg) February 8, 2016
However The Super Bowl wasn’t for everyone
— EatSleepRugby (@eatsleeprugby) February 8, 2016