Working closely with our client, we wanted to provide some positivity for the farming community during a difficult period for the country, so we set up a virtual vintage tractor show.
All agricultural shows across the UK were put on hold during the COVID-19 crisis, and a big part of these shows is the vintage tractor parade.
Just because tractor enthusiasts couldn’t attend physically, we saw no reason why they couldn’t take part in their favourite hobby virtually.
What was the aim? To create a virtual vintage tractor show for the farming community to enjoy and to engage with Goodyear’s customers. The primary channel was Facebook, but we also used LinkedIn, Twitter, Instagram and the website.
How did we do?
- Dozens of tractors entered
- Over 30,000 video views
- Over 5,000 engagements
- Over 100,000 impressions