PPC - the basics of pay-per-click marketing

PPC – the basics of pay-per-click marketing

Need to know the basics of Pay-per-click (PPC) marketing? Here’s the 8848 beginner guide.

PPC is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. PPC means that advertisers only pay when their ads are effective, which makes PPC a cost-effective way to reach a targeted audience.

Your PPC ads can appear in various places online, including search engines, social media platforms, and websites. When someone clicks on a PPC ad, they are taken to the advertiser’s website or landing page.

PPC is a great way to drive traffic to your website, generate leads, and boost sales. It is also a very measurable form of advertising, so you can track your results and see how your campaigns are performing.

The benefits of PPC marketing

Targeted reach: PPC ads can be targeted to a very specific audience, based on factors such as demographics, interests, and online behaviour. This ensures that your ads are seen by people who are most likely to be interested in your product or service.

Quick results: PPC ads can start generating results very quickly, often within hours or even minutes of launching your campaign. This is a great way to get your business in front of potential customers right away.

Measurable results: PPC is a very measurable form of advertising. You can track your results in real-time and see how many people are clicking on your ads, visiting your website, and completing conversions.

Cost-effective: PPC can be a very cost-effective way to reach your target audience. You only pay when someone clicks on your ad, so you’re not wasting money on impressions that don’t lead to results.

How 8848 can support your digital marketing

PPC marketing is part of the digital marketing service offered by 8848. Jon Woodrow is 8848’s PPC specialist.

Here’s Jon’s strategy to gain better results:

Define your goals: What do you want to achieve with your PPC campaign? Are you looking to drive traffic to your website, generate leads, or boost sales?

Set a budget: How much are you willing to spend on your PPC campaign? It’s important to set a budget and stick to it.

Target your audience: Who are you trying to reach with your ads? Use targeting options to ensure that your ads are seen by the right people.

Create compelling ad copy: Your ad copy needs to be clear, concise, and persuasive. It should also be relevant to your target audience.

Track your results: It’s important to track your PPC results so that you can see what’s working and what’s not. This will help you improve your campaign over time.

If you would like advice from Jon about your 2024 campaigns, email jon.woodrow@8848agency.com.

The 8848 team

8848 has a team of experts in a variety of communications disciplines including:

  • PR
  • Branding
  • Content marketing
  • Digital marketing
  • Email marketing
  • Search engine optimisation (SEO)
  • Social media marketing
  • Web design and development

Why work with 8848?

So, what can 8848 offer you? Aside from a wicked sense of humour, we can bring:

Expertise: we have a team of experts in a variety of marketing disciplines, which means you can be confident that you’re getting the best possible advice and services.

Convenience: we can handle all of your marketing needs under one roof, which can save you time and hassle.

Integration: we can help you to integrate your marketing campaigns across all channels, which can lead to better results.

Scalability: as your business grows, we can scale its services to meet your needs.