Reap rewards from events

Reap rewards from events

Events can be expensive to attend but when done well, they can reap many rewards for clients.

This week we have supported our client Goodyear Farm Tires with PR and content creation to support its Newark Vintage Tractor and Heritage Show sponsorship. The show was jointly sponsored by The British Rubber Co.

The Newark Vintage Tractor Show is a must-visit event for people who love tractors and agriculture. Held annually at the Newark Showground in Nottinghamshire, the show celebrates the UK’s rich farming heritage. Part of our remit was to speak to the people who use and love Goodyear Farm Tires. Our content will include the creation of videos for use in social media in the coming months.

Achieving results from events

Many businesses will be finalising their 2024 plans and budgets this month. If you have events planned, the 8848 team can support you to ensure maximum results are achieved.

PR and content creation are powerful tools for businesses that want to maximise their investment in trade shows. Businesses can use PR strategically to generate positive media coverage, increase brand awareness, and drive leads.

Here are some 8848 tips for businesses planning to attend a trade show in the next year.

Media releases

Issue a press release before the trade show announcing your participation. This will help to generate interest in your company and your stand.

Create a digital media kit

Consider creating a digital media. Make sure you include company information, product descriptions, and access to high-resolution photos. This will make it easy for journalists to write about your company.

Pitch media outlets on stories about your company and your products. This could include new product announcements, case studies, or interviews with company executives.

Use social media to promote your participation in the trade show. This includes sharing photos, videos, and updates from the show.

Supporting Goodyear Farm Tires at Agritechnica

James Garrison, our managing director will further support Goodyear Farm Tires at November’s Agritechnica Show in Hanover.

Goodyear Farm Tires has a stand at the show, with supporting graphics created by 8848. James will provide media support at the exhibition, alongside video content creation.

Agritechnica is the world’s leading trade fair for agricultural machinery. It occurs every two years in Hanover, Germany, and attracts around 2,800 exhibitors from over 50 countries.

To find out how 8848 can support your business, email

The 8848 team

8848 has a team of experts in a variety of communications disciplines including:

  • Branding
  • Content marketing
  • Digital marketing
  • Email marketing
  • Search engine optimisation (SEO)
  • Social media marketing
  • Web design and development

Why work with 8848?

So, what can 8848 offer you? Aside from a wicked sense of humour, we can bring:

Expertise: we have a team of experts in a variety of marketing disciplines, which means you can be confident that you’re getting the best possible advice and services.

Convenience: we can handle all of your marketing needs under one roof, which can save you time and hassle.

Integration: we can help you to integrate your marketing campaigns across all channels, which can lead to better results.

Scalability: as your business grows, we can scale its services to meet your needs.