The Rise of Short-Form Video

The Rise of Short-Form Video

Natalie Johnson, 8848’s Content and Social Head looks at the rise of short-form video.

I am increasingly finding myself out and about with clients, creating short form social media video content. This week, along with my colleague Emily, I spent the day with a new homes’ builder gathering content for its July and August social media schedule.

So, what is short-form video and why should you be embracing it?

Short-form video has become an undeniable force in the social media landscape. With audiences increasingly accustomed to consuming information quickly and efficiently, these bite-sized pieces of content offer a compelling opportunity for businesses to connect and engage.

Defining Short-Form Video for Business Communication

While the precise definition varies slightly by platform, short-form video typically refers to content under 10 minutes in length, with an optimal range between 0-3 minutes. This format allows for impactful visual storytelling condensed into a digestible package, perfectly suited for capturing the attention of today’s busy professionals.

The Power of Short-Form Video

The effectiveness of short-form video for businesses stems from its versatility. It can be leveraged to achieve a variety of marketing and communication goals:

  • Thought leadership establish your brand as an industry authority by sharing insightful commentary or expert opinions.
  • Customer success stories – showcase the positive impact your product or service has on real-world clients.
  • Product demonstrations – highlight key features and benefits of your offerings in a visually engaging way.

Finding the Right Platform for Your Short-Form Strategy

The good news is that short-form video performs well across most social media platforms. However, some stand out as particularly well-suited for this type of content:

  • TikTok – the global leader in short-form video, TikTok offers immense reach and engagement potential.
  • Instagram – Instagram Reels provide a strong alternative within the established and highly active Instagram user base.
  • YouTube shorts – YouTube, recognised for longer-form content, has embraced short-form video with its shorts feature. It now boasts over 1.5 billion monthly users.
  • Snapchat – although less prominent in current conversations, Snapchat’s Stories format, with over 530 million active users, remains a viable platform for short-form video engagement.

By incorporating short-form video into your social media strategy, you can effectively reach your target audience, deliver impactful messages, and achieve your business objectives in a way that resonates with today’s digital consumers.

Give me a shout if I can help with your content – Natalie Johnson.


With a proven track record of success, 8848 has helped established businesses and ambitious startups alike reach their full potential. Our award-winning creative team crafts captivating content that cuts through the noise and grabs attention across all channels. 8848 offers a comprehensive suite of services. This includes design, PR, and strategic communication – everything you need for a truly integrated marketing approach. If you’re ready to take your brand to the next level, contact 8848 today and let us show you the power of effective marketing.