The challenge

Part of the global Carver Group, Biddle Air Systems is the go-to company for innovative heating ventilation and air conditioning (HVAC) solutions. With highly ambitious growth plans set by the Carver Group, Biddle needed a new corporate identity that would both reflect their current position as an industry leader, while also supporting their future plans.

How did we do?

The Biddle name is recognised and respected across the globe as a leading specialist in high performance climate products and solutions. So naturally our approach was to make it stand out in terms of design, too. Furthermore, it was important that the new look and feel accurately reflect Biddle’s great ambition and future vision.

The science of air circulation drives everything Biddle offer, so we cleverly incorporated this insight within the new logo to show that climate solutions lie at the very heart of the brand. As both a forward-thinking and forward-looking company we also wanted the new logo to be unapologetically fresh and modern, creating a real point of difference within the HVAC sector.

We’re proud to say the finished result delivered on both fronts and is now being rolled out worldwide across all Biddle and Carver Group communications.

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