Rebel Empire
The challenge
Rebel Empire is a movement. A culture. An attitude. But above all else, they’re an underwear brand. And like any brand, they needed a way of clearly defining themselves in their market – in this case as the first independent underwear label for the luxury streetwear market. That’s where we came in, with a brief to put together a brand book that would establish underwear as important as outerwear in defining an individual’s style and identity.
How did we do?
As ever, we began by researching the market and really interrogating Rebel Empire’s business. From this we were able to create a set of new values around empowerment, individuality and confidence that would give them a strong brand platform from which to grow their business.
This insight was then brought to life in our brand book, which tells Rebel Empire’s story, defines its mission, vision and ethos whilst also bringing to life the profile of its audience and associate brands. The end result was sleek, luxurious and selfassured – like the brand itself.
Always at your service
- Xercise4Less
We used our expertise and insight to help Xercise4Less gyms – with its 1 million-plus database - convert potential members into permanent customers and reinvigorating members threatening to let their subscriptions lapse. - Selco
Adopting a multi-channel approach to keep the UK’s fastest growing builders merchant in the spotlight. - Goodyear Farm Tires
Developing a new brand identity for a well known agricultural brand. - ALC Vehicles
Celebrating the importance of diversity.
Let’s talk
No egos. No bureaucracy. No empty promises. If that sounds like a good fit, drop us a line.
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We’re proud to work with a host of famous brands. But we’re prouder still to deliver them killer results.