CPC Foods
The challenge
In the UK, some 8,900 enterprises are manufacturing food products. Sales from the manufacture of food in the UK amount to nearly £71 billion, with the highest manufacturing sales coming from the processing and preserving of meat.
In such a competitive food manufacturing landscape, standing out requires a strategic and integrated approach to marketing.
CPC Foods is a leading player in the meat processing industry with a turnover of £500m. Through its brands Becketts, C&K Meats, Direct Table Foods, Pro-Pak Foods and Riverway Foods, the group caters to both retail and foodservice markets, offering a diverse portfolio of products to meet the needs of consumers and businesses.
With a diverse portfolio of brands and a complex market, CPC Foods faced the challenge of creating a cohesive marketing strategy that effectively communicated its unique value proposition to both consumers and businesses.
How did we do?
8848 has worked with CPC Foods since 2018, developing and implementing a comprehensive marketing strategy tailored to CPC Foods and its group of companies’ specific needs.
Our team provides a wide range of services, including brand development, internal communications, social media marketing, signage and merchandise design, exhibition support, photography, and brochure creation.
Through our collaborative efforts, CPC Foods continues to achieve marketing success. We help strengthen and differentiate its brands, foster alignment and engagement among employees, build a strong online presence, create visually appealing marketing materials, and design effective trade show stands.
Our work continues as CPC Foods positions itself as a leader in the UK food manufacturing industry.
Let’s talk
No egos. No bureaucracy. No empty promises. If that sounds like a good fit, drop us a line.
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