CSG

The challenge

CSG isn’t just your average waste management company. They’re a nationally recognised leader offering specialist domestic and industrial waste collection and processing services, going above and beyond to exceed legislative compliance standards. Their secret weapon? A team of innovative engineers and chemists constantly pushing the boundaries of the industry.

8848 was tasked with elevating CSG’s profile, showcasing its expert team, and positioning the company as a trusted authority on critical waste management and environmental issues.

How did we do

To propel CSG into the spotlight, 8848 crafted a comprehensive PR strategy designed to reach key decision-makers and media outlets. We shined a light on CSG’s expertise and services to gain valuable column inches for the brand.

Key interviews and features in prominent publications include the Metro, I News, and regional news outlets.

Working hand-in-hand with CSG’s in-house marketing team, we deliver an integrated campaign which to date has yielded impressive results.

This includes:

Trade press insertions positioning CSG as an industry leader.
Content creation: captivating narratives to engage audiences.
Media relations: building strong relationships with media outlets.
Crisis and issues management: navigating challenges with strategic communication.
Videography: compelling visuals that tell the CSG story.

Through this comprehensive strategy, 8848 empowers CSG to command attention, drive growth, and solidify its position as a leader in the waste management and environmental landscape.