Goodyear Farm Tires

The challenge

For Goodyear Farm Tires, it was a case of gone but most certainly not forgotten.

Traditionally one of the market leaders in tyres for agricultural appliances, Goodyear had dropped out of the UK and European markets for a number of years.

Backed by Titan Europe, Goodyear Farm Tires made a welcome return during in the second half of 2019 and unveiled a range of products to end the hiatus.

8848 was tasked with repositioning the historic brand in the marketplace and generating awareness through an informative website, detailed and innovative PR, marketing, digital and social media strategies, integrated campaigns, exhibitions, event attendance and product literature.

How did we do?

Generations of Growth – a strapline which was at the heart of our Goodyear Farm Tires communications and ultimately directed at potential distributors and end users.

Perfectly encapsulating the trust and heritage which came from Goodyear’s 120-year association with agriculture, the strapline provided the heartbeat to the complete brand identity overhaul, creating a multilingual, content rich, responsive website with interactive tyre finder which has received 90,000 page views from 30,000 unique users in a matter of months.

Newly-launched social media channels have received more than 3 million impressions and 230,000 engagements while successful Google Ads campaigns yielding more than 2,000 conversions have been undertaken in the UK, Germany, Spain and France.

A sustained PR campaign has seen Goodyear Farm Tires featured in all relevant farming press, including Farm Week, Farmers Guardian and Farm Machinery Journal, generating coverage at more than six times return on investment.

The overall result has seen Goodyear Farm Tires quickly re-taking its seat at the top table of farm tyre producers across Europe.

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