Metelec

The challenge

Metelec UK, the undisputed leader in copper components, was experiencing a surge. New leadership had ignited a growth engine, driving the business to new heights. However, a crucial element was missing: a brand identity that reflected their vibrant trajectory. The existing brand, untouched for years, felt stagnant. Enter 8848, the marketing team appointed to reimagine Metelec’s image and power their ambitious future.

How did we do?

The core challenge for 8848? Bridge a two-decade gap and create a brand that embodied Metelec’s commitment to driving higher standards.

Our approach was multifaceted:

Visual refresh – we created a modern, dynamic identity that conveyed Metelec’s forward-thinking approach. Think bold colours, clean lines, and imagery showcasing their cutting-edge products.

Website reinvention – Metelec’s digital presence got a complete overhaul. The new website became a user-friendly hub, showcasing their extensive product range, expertise, and commitment to sustainability.

Storytelling through design – exhibition stands, literature, and PR materials were infused with the new brand narrative, captivating audiences and highlighting their unique value proposition.

Social savvy – we established a dynamic social media presence, fostering engagement and building brand awareness.

The Metelec brand transformation is ongoing. We’re currently collaborating on the branding of their state-of-the-art facilities in Wolverhampton, ensuring their physical space reflects their digital brilliance.