During an extremely testing period for the entire nation, there have been very few reasons to raise a glass and propose a toast.
One of the exceptions has been the incredible work from hundreds of thousands of NHS workers.
To mark their efforts, Nelson’s Distillery & School has created a special blue NHS gin, from which £15 from the purchase of every bottle is being donated to NHS Charities Together Covid-19 Fund.
The tally raised stands at £18,000 and counting, with soaring demand seeing another batch being created.
In addition, Nelson’s is also donating 80 free places at new gin schools around the UK later this year to key workers and other heroes of the Covid-19 battle.
How did we do?
While raising money rather than generating positive PR was the driving force behind Nelson’s Covid-19 initiatives, the 8848 team was determined to ensure the kind-hearted gesture secured ample recognition in the media. After all, increased awareness means more funds raised.
The jewel in the crown of our PR coverage came with a placement on the BBC website, raising awareness of Nelson’s work to millions of people seeking a glimmer of sunshine and positivity amid the dark clouds of recent weeks.
This has been supplemented by a hefty bank of additional coverage in local, regional and food and drink trade press.
Our impressive network of journalist contacts across the UK has ensured that, during these toughest of times, Nelson’s has not only retained but improved on its communications with current and potential customers in what is a crowded gin market.