No5 Chambers

The challenge

To use a multi-facet approach to reaffirm the position of No5 Chambers as legal industry leaders.

With four offices in Birmingham, London, Bristol and Leicester, No5 Chambers offers a first-class, nationwide service to its clients at all levels of advocacy and advisory work.

We identified a refreshing of No5’s brand identity and sustained but targeted PR exposure as two key elements in ensuring the chambers remained at the forefront of mind of – and were regularly communicating with – its immediate target audience of lawyers and solicitors.

How did we do?

No5’s brand development was focused around subtle enhancements to achieve a distinct, visual identity and tone of voice to position the chambers as a progressive, innovative and forward-thinking set of elite barristers.

With an approach focused on evolution but boldness, our creative team undertook a modernisation of the logo, introduced primary and secondary colours to demonstrate trust and confidence and produced bespoke iconography to visually communicate key messages.

A roll-out across all collateral has provided consistency and a uniform identity running throughout all No 5 Chambers’ communications.

Maintaining conversations and demonstrating expertise through thought leadership editorials have been at the heart of our ongoing PR strategy.

Topic specific seminars, focusing on areas of expertise including Family, Personal Injury and Clinical Negligence, Immigration, Asylum & Nationality, provided a key source of content which has seen regular placements in key national, trade and regional media titles such as The Times, The Barrister and The Lawyer.

The Covid-19 crisis brought a halt to those seminars but all parties remained committed to continuing the conversation, heralding the introduction of remotely recorded podcasts which were overseen from start to finish by the 8848 team.