Pegasus

The challenge

Pegasus Group is one of the UK’s leading development consultancies specialising in planning, design, environment, economics and heritage.

With experience and understanding of the legislative process, Pegasus Group’s 330 staff based out of 14 regional offices provide the expertise that optimises the chance of a successful planning application for a wide range of clients.

As Pegasus Group implements ambitious growth plans, our mission has been to generate PR momentum in key national, trade and local publications – and maintain that throughout lockdown.

How did we do?

One of the main challenges with a technical client such as Pegasus is to extract the news angle in order to switch on journalists and – ultimately – the target audience with a clean, concise and knowledgeable writing style.

With a strong background and wealth of experience in the world of newspapers, our crack PR team is perfectly placed to do that.

Whether it be planning approval for a property developer, urban realm design for a local authority, a solar farm appeal or even specialist consent to allow the filming of a Hollywood science fiction thriller in Oxfordshire, we hit the right note to open conversations with Pegasus Group’s clients of the future.

The results have been outstanding. More than 400 pieces of coverage have been generated over the last two years, ranging from traditional news stories, to profile articles to thought leadership editorials.

Any fears that lockdown may derail the PR bandwagon were totally misplaced. In May alone, we secured 28 pieces of coverage with a 22-times return on investment, an eye-catching achievement during the most testing of times and yet another example of us going above and beyond to deliver results for our clients – whatever the circumstances.