Clear lines of communication from a business to its target audience are crucial at any time.
For one of the UK’s biggest housebuilders, maintaining conversations with its customers and communities during the Covid-19 crisis has been imperative.
How did we do?
We’ve helped sell houses. We’ve provided a reactive voice when it was needed most. We’ve delivered messaging to ensure the construction arm of the business returns to work safely. Throughout this nationwide crisis, 8848 has stood a socially distanced shoulder-to-shoulder with Persimmon Homes.
While our social media team has supported the sales operation by producing aspirational Instant Experience campaigns to showcase stunning developments across the UK, we’ve transformed the ever-popular Community Champions scheme to focus on those most vulnerable Covid-19 – namely the over-70s – to ensure tens of thousands of pounds each month is being directed to elderly charities and organisations.
At the other end of the age spectrum and in conjunction with Team GB, we have launched ‘Building Futures’ and with it a £1 million giveaway to the next generation of talent in education & arts, health and sport.
And when a calming but authoritative voice was required by Persimmon to communicate with its staff and stakeholders through trying times, 8848 was there to help provide it through a Covid-19 health and safety video and the creation of on-brand webinar artwork for the rearranged annual meeting.
All that alongside the regular press office, social media, digital and creative services which has seen us mark thousands of items of PPE donations across the country, step up our popular and hugely successful influencer programme and so much more.