As one of the UK’s largest house builders, Persimmon Homes build around 16,000 new homes every year at over 400 locations. Our challenge for the brand is to promote these developments to first time buyers and people moving up the property ladder while at the same time publicising the company’s diverse range of charitable initiatives.
How did we do?
We created a responsive brand campaign that directly educates prospective customers and influencers, asking a simple question – ‘Think you know Persimmon? Think again’. This provided the perfect chance to shine a light on the great work Persimmon does that customers often never hear about.
Through strong statement headlines, our creative brought to life factual information about the Persimmon business.
In addition to this responsive campaign, we also continued to build the online presence of Persimmon through our ongoing Facebook content. With over 87k Facebook followers and counting, currently around 10% of all web traffic for the Persimmon Group comes directly via our engaging Facebook campaigns.