There can be no doubting the frontline key workers putting their lives on the line every day are the true heroes of the Covid-19 battle.
But it is also important to herald the efforts of businesses across the UK who have downed tools on existing projects and diverted entire resources to join the collective effort.
Ricoh 3D is one such example, instructing all members of its workforce to direct their collective engineering and design ingenuity – not to mention production capability – to produce tens of thousands of fully protective face shields for NHS workers each week.
Our mission was to ensure this received its due recognition in trade, local and national media and make a sizeable imprint through targeted and effective communication on the social and digital landscape.
How did we do?
The heart-warming stories from Covid-19, whether it be individuals, groups or businesses, have been numerous and the media has been inundated with potential story options.
However, we drew on all of our contacts to ensure the Ricoh 3D message was always near the top of their list and communicated to maximum effect.
The national picture led the way, with coverage on both the Daily Mail and Sky News websites offering a glimpse of Ricoh’s outstanding work to literally millions of people.
Regionally, featuring on prime-time BBC Midlands Today generated brand awareness for the Telford-based company through the small screen while an array of coverage in trade titles – including Plastik Media, Production Engineering Solutions and Medical Plastics News – showcased Ricoh 3D’s work direct to decision makers in its target audience.
On social media, the results were no less impressive – a two-month 465% increase in overall followers across all channels helping drive a substantial peak in reach and engagement.
Our digital team has also been working around the clock to ensure maximum output has been achieved on all Google Ads. Constant monitoring, analysis and tweaking of key words, ad groups, copy and audiences have led to a doubling in the number of conversions from people uploading specialist 3D files to generate an instant quote.
As a complete marketing offering, at a time of major uncertainty and near complete lockdown for some businesses, 8848 has ensured that Ricoh 3D has stayed at the forefront of the agenda and maintained conversations with its target audience and the general public at large.