Selco

The challenge

To adopt a multi-channel approach to keep the UK’s fastest growing builders merchant in the spotlight and play our part in making it the supplier of choice for professional tradespeople.

To generate PR coverage in digital and traditional forms, produce engaging, entertaining and informative social media content, manage successful campaigns and activate high-profile sports sponsorships.

How did we do?

Selco has grown at a rapid rate recently, doubling the size of its branch network over the last five years, and we have been there every step of the way to enhance the ‘where the trade go’ mantra.

Exciting campaigns and video content have seen us partner with innovative artist Ruddy Muddy to launch the search for the UK’s dirtiest trade van, make a six-year-old a branch manager for the day … and even host a romantic meal for a customer and his partner in one of the Selco cafes!

We have built up social media channels from scratch to having more than 45,000 relevant followers across all platforms, posting daily content which the trade can’t wait to see.

We generate more than £250,000 worth of PR coverage each year – and no shortage of backlinks alongside it – by promoting major business developments, nationwide community initiatives, charity support and local branch events.

As for the sporting scene, we have promoted sponsorships in cricket, rugby league and speedway for Selco.

And now we have helped the brand on to the oche for a high-profile partnership with the Professional Darts Corporation which, in its first few months, has well and truly hit the bullseye across all channels.