Selco

The challenge

Selco Builders Warehouse redefines the builders’ merchant experience, not just as the original and fastest-growing self-select retailer, but as the go-to destination for professional tradespeople across England and Wales.

For over a decade, 8848 has been Selco’s trusted partner, playing a critical role in propelling them to the forefront of the industry. Our multi-channel approach ensures that Selco’s growing network of 75 branches consistently remains in the spotlight, solidifying its position as the supplier of choice for the trade.

How did we do?

Selco has grown at a rapid rate and we have been there every step of the way to enhance the ‘where the trade go’ mantra. Our remit includes generating impactful PR coverage, both digitally and in traditional media, content creation and social media management.

Exciting campaigns and video content have seen us partner with innovative artist Ruddy Muddy to launch the search for the UK’s dirtiest trade van, make a six-year-old a branch manager for the day and even host a romantic meal for a customer and his partner in one of the Selco cafes.

We’ve built Selco’s social media presence from the ground up, and now their channels boast more than 150,000 engaged followers across platforms, eagerly consuming the daily content we curate. Our earned media coverage consistently outperforms the competition, driven by promoting major developments, community initiatives, charitable campaigns and local events.

Alongside our organic work, our paid social specialists have played their part in Selco’s growing success. Our paid social media campaigns work hand-in-hand with organic efforts. Unlimited by algorithms, our paid campaigns amplify Selco’s content to a much wider audience, including highly targeted demographics most likely to be interested in their products.

We have also extended Selco’s brand awareness through strategic sponsorships in darts, cricket, rugby league and speedway.

Through this collaborative effort, 8848 has gone beyond simply building campaigns, we’ve helped Selco build a dominant brand that not only resonates with the trade but also garners consistent public attention and engagement.